Hugo now Eau de Toilette is a unique scent, designed to spark a sense of purpose. This fragrance combines an exhilarating boost of cardamom and lemon zest with fresh aromatic notes of lavender, mint, and vetiver. Embrace the impossible and seize the moment with Hugo now. My time is now. Hugo menswear presents sharp cuts and clean designs that stand outside of the status quo. The Hugo man’s only rule when it comes to style: being his authentic self and nothing else.